The Beauty Expo Australia wrapped up its 2018 event of discovery, innovation and education in all things beauty at the International Convention Centre Sydney (ICC), Darling Harbour. I was kindly invited to attend along with fellow beauty blogger Beauty Reign, Bernadette.
“Beauty Expo is Australia’s number one national beauty industry event and this year’s edition was our largest in several years. Beauty brands are looking to connect with all facets of the industry and Beauty Expo provides an environment that is conducive to business – whether it be connecting with new clients or maintaining existing relationships. We would like to thank everyone who contributed to Beauty Expo being such a success this year”. – Cory Watson, Event Director.
Big beauty brands that attended the event included MAC Cosmetics, along with Mancine Cosmetics, Ultraceuticals, INGLOT Cosmetics, Murad, Pelactiv, France Medical, Lycon Cosmetics, MODELROCK Lashes, Crown Brush, Caronlab Australia, Makeup Net, TechnoTan, The Global Beauty Group and many more.
Professional Beauty Solutions (PBS) with a portfolio of industry-leading brands like Dermalux LED, Image Skincare, Youngblood Mineral Cosmetics, Pure Fiji, Sunescape Tan, Bestow Beauty, Body Sugaring Australia, Luk Beautifood, ECOCOCO, and Cherry Blooms lashes.
Some of the innovations in beauty that were launched at the event included:
− Nouveau Lashes: a brand from the UK with its revolutionary LVL Lash Lift treatment.
− Green Habit: a new lifestyle brand by Aussie skincare brand, Skin Juice, for those seeking ecologically responsible and naturally-derived products.
− Murad Outsmart Blemish Clarifying Treatment: combines 5 active ingredients, clinically proven to reduce overall blemishes in one week.
− Youngblood Mineral Cosmetics Illuminator: provides dewy glow with ingredients like black diamond dust to help manipulate light.
It was such an amazing event to engage with the many brands, meeting founders of brands, learning about new products and new services for professionals in the growing beauty industry. It was an overwhelming experience as you could imagine, but nonetheless, it was a happy time to explore new brands and products. A giveaway maybe in the works. Stay tuned.
The Beauty Expo Australia will once again return in 2019 for another exceptional weekend of everything beauty from 24-25 August at the ICC Sydney. For Victorian beauty professionals, you can look forward to Beauty Melbourne, which will take place at the Melbourne Convention and Exhibition Centre (MCEC) from 23-24 March 2019. For more information, please visit: www.beautyexpoaustralia.com.au.
* THANK YOU TO BEAUTY REIGN & BEAUTY EXPO AUSTRALIA FOR THE INVITATION TO ATTEND THIS EVENT. ALL OPINIONS ARE 100% MINE. SOME LINKS PROVIDED MAY BE AFFILIATED LINKS.