Pantone’s 2018 colour of the year is ultra violet. According to the global leader in colour forecasting, ultra violet is said to be a symbolic of what is possible and continue to inspire the desire to pursue a world beyond our own. A pop culture reference to musical icons like Prince and David Bowie brought shades of ultra violet to the forefront of western pop culture as a personal expression of individuality. You can read more about Pantone’s colour of the year here.