PRICELINE PHARMACY: The Beauty Prescription [Live] Recap


Last month I had the opportunity to attend my first ever Priceline Pharmacy The Beauty Prescription [Live] Event. The highlights of the event included learning amazing top selling product statistics, Christmas gift guides and of course the fantastic 60+ brands that were on showcase.

Makeup statistics:

Did you know, there are currently 5300 cosmetic products stocked at Priceline Pharmacy?

The best selling cosmetic product is Maybelline master precise liner (blackest black), followed by Nude any Nature mineral cover (medium) and Maybelline instant age rewind easer dark circles (light).

“The next six months will see the natural make up look continue to be a favourite with customers wanting products that highlight their individuality and enhance their natural features.” – Emma Hogan, Priceline Pharmacy Buyer – Cosmetics.

Skincare statistics:

Did you know that Priceline Pharmacy sells a pack of face wipes every 19 seconds?

The top 3 brands with the most growth are Antipodes (92%), La Roche Posay (72%) and Avene (60%)

The best selling face masks & strips are Biore deep cleansing charcoal pore strips 6pk, Garnier Hydrabomb tissue mask blue pomegranate and Biore ultra deep cleansing pure strips 6pk.

Haircare statistics:

Did you know that there are 75 types of dry shampoos stocked at Priceline Pharmacy and sells 19,000 per week?

Priceline Pharmacy sells a Schwarzkopf product every 20 seconds.

The best selling shampoos & conditioners are Fudge clean blonde violet toning shampoo, Fudge clean blonde violet toning conditioner and Batiste dry shampoo original.

Some new brand / product releases that have now launched or coming soon include:

— Solinotes buildable key nite fragrances to create your own scent RRP $24
— Aquamamma pregnant breast feeding hydration sachets
— Essence #insta Perfect Liquid Makeup RRP $9 and I Need a Miracle Volumizing & Strengthening Mascara RRP $7
— Garnier SkinActive Fresh-Mix Tissue Masks (Hyaluron Shot & Vitamin C) RRP $6.95
— Hask the unwind treatment collection RRP $4.99 – $16.99
— Natio (new lip colours: beauty, tempt, adore, crimson) RRP $14.95
— Neutrogena visibly clear light therapy spot treatment RRP $39.99
— The Base Collective
— Solal healthy aging specialists
— L’Oreal Paris unlimited mascara RRP $29.95
— The Quick Flick the winged eyeliner stamp RRP $34.99 [Available late October]
— Rimmel scandaleyes wow wings mascara black RRP $17.95 and Magnif’eyes eye contouring palette (wow, jewel rocks, electric violet, crimson) RRP $21.95 [Available 1st November)
— Tigi x Priceline Pharmacy bed head by Tigi, bed head for men, catwalk by Tigi [Available from 8th November]

This year’s Priceline Pharmacy Christmas gift guide has been categorised to help find a gift for everyone in your life, including that obligatory $15 work KK present! Categories include: gifts for $20 or under, luxe for less, gifts for mum, gifts for dad, gifts for teens, 5 best naturals, Priceline buyers pick, and treat yo’self.

It was such an amazing, overwhelming and exciting day. I had the great pleasure of catching up with some of my lovely blogger friends and meeting new-to-me brands. You may be curious to learn more about a product or two in this post. Let me know which one(s) you’re interested for me to review in the comments. 🙂