Rimmel London Volume Colourist Mascara

Rimmel London Volume Colourist Mascara

I feel as though I have not touched base with you guys on the latest drugstore makeup. Now, this will of course differ in every country as makeup products launch at various times or seasons each year. You may find this is also new-to-you or you may have already come across this line of makeup from Rimmel London. 

I have been a fan of Rimmel London makeup since they became available at Priceline. Though, recently, I have come across a snag with a couple of their new releases here in Australia. In my opinion, I have found they have not met their usual high standards that I have experienced in the past.

This is a new-to-me *Rimmel London Volume Colourist Mascara (AUD$18.95) that I received from a PR company. I have been a fan of Lash Accelerator Endless Mascara and Extra Super Lash Mascara for their consistency with lengthening and lash separation.

Rimmel London Volume Colourist Mascara 2

This mascara is available in 2 shades: black (which is what I have) and extreme black. The packaging design comes in a familiar mascara tube that is what you can expect with some new Rimmel London mascaras. The brush wand is tapered at the tip with a combination of long and tiny bristles to help wrap every lash with blacker than black pigments, making your lashes appear instantly fuller and longer.

Apparently, this is Rimmel’s first-ever mascara that is a ‘semi-permanent lash-tint complex that progressively blackens your natural lashes every time you wear it from 2 weeks onwards of regular usage.’ I am always hesitant to try new mascaras simply for the reason that they become hyped and often they just do not work for me.

As an Asian young woman, I have already black eye lashes. I can not imagine how darker my lashes could get over time, should this ‘semi-permanent formula’ work for me. I feel as though if it were true, if people used this consecutively for 2 or more weeks, given the result of darkened lashes did happen, it would benefit those that actually have lighter coloured eye lashes.

Rimmel London Volume Colourist Mascara 3

What is important to me when I find a mascara is that it offers a generous level of length, volume and lash separation. Anything else like: semi-permanent tinting lashes or curling lashes is a bonus but not a necessity for me. Over the course of a week of using this mascara, my lashes did not look any darker than they already appear to me, but I do like how it gives my lashes some length and lash separation.

In the case of volume, after wearing two coats, I found that a tiny amount of volume can be seen. If you apply several coats, volume, clumpy and spidery lashes may start to form, and if this is your thing–you do you! I stop after two coats of mascara, as I prefer the non-exaggerated look, the I-woke-up-like-this when it comes to my eyelashes. The formula is creamy semi-wet consistency and I noticed that after one coat, a tiny bit of it transferred to my eye lids. Overall, it is a good and basic mascara for beginners or for anyone after something new like ‘semi-permanent’ tinting lashes, then you need to check this out.

Have you tried Rimmel London Volume Colourist mascara? Which Rimmel London mascara is your favourite?

Anything marked with an asterisk * were sent to me for review consideration. All opinions are my own and are 100% honest & unbiased. Some links provided may be affiliated links.